In our previous articles, we’ve discussed the basics of design thinking and immersive empathy. In this post, we’ll dive a little deeper into what we refer to as the “define” stage in that process. Warning: it’s messy! So let’s first remind ourselves where it sits in the Hasso-Plattner Institute of Design’s proposal:

Continue Reading

Views: (35)
(0)

Empathy interviews are the cornerstone of Design Thinking. By entering and understanding another person’s thoughts, feelings, and motivations, we can understand the choices that person makes, we can understand their behavioral traits, and we are able identify their needs. This helps us innovate, and create products or services for that person.

Continue Reading

Views: (14)
(0)

Modern businesses and technologies have become extremely complex–interacting with them can easily alienate those they are meant to help. People need help making sense of them. Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.

Continue Reading

Views: (22)
(0)