Getting a store, app, band, product or service up and running is no small feat. After pouring your heart and soul (not to mention a humongous amount of time, effort, and money) into creating this brand, you need to make sure it sees the light of day. Enter, brand merchandising.

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As I think back on our time with ThemeKeeper, it all goes back to August 16th, 2012. It was an exciting day, the day we submitted Avada to ThemeKeeper for review. The excitement was purely from the fact our new theme was complete, approved and ready to be sold. Every author who submits items on the marketplace knows and understands this feeling.

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As a web designer, when I ask clients about their timeline for launching their new website, the usual response is: “As soon as possible.” This makes perfect sense as every business wants to put their best foot forward when it comes to their website. But there are often challenges in taking a website from concept to finished product in short order.

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Today, I wanted to take some time out to look back at the major milestones, news and trends have shaped WordPress throughout this year, the theme and plugins trends that have evolved throughout the year, and also look at what to expect for WordPress in 2018.

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