Minimalism is defined as being a “style or technique characterized by extreme spareness and simplicity”–-in other words, reducing a set of components to the minimal amount necessary to produce the desired effect. This can mean cutting back on unnecessary elements and only keeping what’s strictly necessary for the functioning of the interface.

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In our previous articles, we’ve discussed the basics of design thinking and immersive empathy. In this post, we’ll dive a little deeper into what we refer to as the “define” stage in that process. Warning: it’s messy! So let’s first remind ourselves where it sits in the Hasso-Plattner Institute of Design’s proposal:

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Anyone who is anyone in e-commerce and global trade is talking about China. With the world’s largest population and a 21% share of the world’s internet users, China has a habit of obliterating records when it comes to online spending. Last year on November 11, Alibaba notched a jaw-dropping USD $25.3 billion in just 24 hours of flash sales. In comparison, consumers in America spent USD $3.54 billion online on Black Friday.

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