When designing user interfaces common sense is really important; make it easy for your users to complete their tasks and achieve their goals, and they will be able to buy your product or service easily. Ignore major usability issues and even if your users were initially interested in what you had to offer, they will soon give up. In today’s world, where it’s not difficult to find an alternative to your product, good usability is not optional, it’s essential. However, just because someone is able to complete a task, it doesn’t mean they will. That’s where emotions come into play.
Here are some helpful tips on how to measure and present usability, and (more importantly) improve your UX process!
Most companies don’t utilize design to their full advantage. Whether you are the solo designer in your company or feel overshadowed by non-design peers in making design decisions, here’s how and why good design equals good business.
As chatbots, conversational interfaces and other voice-activated assistants are becoming more commonplace, the notion of “conversational design” is an emerging space for UX designers.
If you have already selected a research method to use during your UX process, here’s another hurdle to overcome. How do you ask better questions when faced with limited time with your users? And how do we identify and control the sources that may get in the way of us delivering the highest-quality research possible? Let’s have a look.
Surveys are a good way to collect opinions, but rarely a good methodology to understand behaviour. Surveys are useful when you need a numeric answer to a specific, well-researched question from a clearly defined group of people. Don’t use a survey if you require long, detailed answers. Use a qualitative research method instead.
The UX process is a flexible, multi-step approach to tackling a new project and it’s the foundation of a designer’s skillset. Here’s how to apply appropriate design methods to each stage of your UX process.
In UX design, metrics are used to measure how something is performing, and the “Net Promoter Score” (NPS)is recognised as being the gold standard of measuring satisfaction. Satisfaction may be a fairly good indicator for success when assessing your customers, however, there is often little or no connection between satisfaction and loyalty when it comes to services. Often it’s customer effort that is the decisive factor in determining whether a customer’s needs are being adequately met.
While UX research is generally known to be time consuming and resource intensive, here are some quick and effective guerilla research methods to boost your design process with a limited budget.
“Good design is at little design as possible” – Dieter Rams. While the experiences and interfaces we design become more complex, it is crucial to keep in mind the importance of achieving simple products that are understandable and not burdened with non-essentials.
There are twomajor benefits of using data driven design. It allows you to: