In UX design, metrics are used to measure how something is performing, and the “Net Promoter Score” (NPS)is recognised as being the gold standard of measuring satisfaction. Satisfaction may be a fairly good indicator for success when assessing your customers, however, there is often little or no connection between satisfaction and loyalty when it comes to services. Often it’s customer effort that is the decisive factor in determining whether a customer’s needs are being adequately met.
While UX research is generally known to be time consuming and resource intensive, here are some quick and effective guerilla research methods to boost your design process with a limited budget.
“Good design is at little design as possible” – Dieter Rams. While the experiences and interfaces we design become more complex, it is crucial to keep in mind the importance of achieving simple products that are understandable and not burdened with non-essentials.
There are twomajor benefits of using data driven design. It allows you to:
Beyond creating the design, writing is another medium for reaching users and helping them accomplish their goals. Here are three points explainingwhy more designers should take up writing as a way to boost their UX skill set.
When it comes to design patterns, one saying to keep in mind is: “Don’t reinventthe wheel”. This suggests you avoid creating new solutions that don’t offer significant improvementto a problem when a known solution exists.
Let’s take a refreshed look at the term “gamification”; where it stems from, how it’s been used in web design over the years, and whether or not it’s appropriate for your website.
Design is an iterative process, requiring the commitment and collaboration of a functioning team to give the best outcome. Here are three tips to make your team’s design workflow easier and faster.
As the modern day workplace gradually becomes a more distributed and global environment, collaboration across time zones and cultures becomes more commonplace than ever before.
The “deliverable”. A simple concept to understand (something you “deliver”), but difficult to explain properly.
Welcome to another rapid-fire nugget of UX design goodness! In this article we’re going to talk about usability.