License FAQ

General questions

What does royalty free mean?
What do you mean by item and end product?
What are some examples of permitted end products?
Am I allowed to modify the item that I purchased?
What does non-exclusive mean?
I’m not sure if my use is covered. What should I do?

Regular Extended Licenses

What are the main differences between the Regular License and the Extended License?
Is the Regular License the same thing as an editorial license?
Which license do I need for an end product that is only accessible to paying users?
I am planning to use the item in a product that I will sell. Which license do I need?
Which license do I need for an end product that is freely accessible or freely distributed to users?
I am a commercial entity or run a business. Do I always need an Extended License?
Do I need an Extended License to use an item in the packaging for a physical end product that I’m selling? What about for advertising for an end product that I’m selling?
Which license do I need for an end product that is free, but has parts you need to pay to access?
Which license do I need to use an item in a commercial?
Which license do I need to use an item in a film or broadcast TV (excluding ads)?
Can I re-distribute an item? What about under an Extended License?
Can I purchase an Extended License for an item and use it within another item I plan to sell as stock?
Can I use a template to create my printed end product and, without any further customizations, sell the product?
If I purchase an Extended License, do I get a multi-use, multi-domain, multi-client or developer license?
Does the Extended License allow me to create an app or service that generates customized versions of the file for users? Or can I sell multiple customizations of an item under an Extended License?
Do you have a developer license?

What is a single application?

What is a single application?
Do I need a separate license each time I use an item in a series?
What constitutes a series (eg TV series, webisodes, or a magazine with monthly editions)?
What are allowed variations of a single application?
I am doing an ad campaign with several variations on the same ad. Do I need a new license for each ad variation?
Can I use a tool (brush, font etc) to create different end products?
My end product will be distributed via multiple mediums. Do I need one license for each medium?
Are item packs/bundles still limited to a single end product?

What is not a single application?

Can I use the item in different end products? What about if I buy an Extended License?
Permitted multi-use
Can I use a PhotoDune item in different end products?
What does the Tools License allow me to do?
Does the Extended License allow multiple use of the item?
What if there is a Multi-Use option available in the purchase box?
Am I allowed to use an item in an “on demand”, “made to order” or “build it yourself” product or service (e.g. online video or animation rendering services, “create your own” slideshow apps, e-card generators)?

Company usage

Can multiple people within my company have access to the item?
Can I store the item on an intranet so everyone has access?
I’m a business and want to talk to you about a new way to license or use items from ThemeKeeper Market. Whom should I contact

Advanced questions

Your license has changed. Which version of the license applies to the item I purchased?
I’m a freelancer/agency. Can I use the item for an end product I’m doing for a client?
Is my license transferable?
Can I license an item and then use components from it, instead of using the entire item?
Can I use an item as an element of my logo or branding?
Are warranties offered on the items?
Do I need to protect the items within my end product from being re-used?
Do I have to credit the author of the item in my end product?
The item I licensed was removed from ThemeKeeper Market. What happens to my license?
What happens if I need to exceed the limitations of my license in the future? Can I upgrade my license?

Trademark use real-world products

What does ‘This item may not be property released’ mean? Can I still use this item in my project?
How can I tell whether I might need further permissions to use an item?
Does this apply to all items from ThemeKeeper Market?
What does ‘editorial use’ mean?
Is this item still ‘royalty free’?

ThemeKeeper

What does ‘100% GPL’ on an item mean?
What does the split license mean? What about the GPL for themes and plug-ins?
Can I use an email template for all my newsletters or do I need to buy a license for each one?
Do I need to buy a new license each time I create a landing page within my site using a landing page template?
Can I use the logo or branding that’s in a website template?
Can I use a website template or theme in a website hosting service where my customers can customize and create their own websites?

Author licensing FAQ

Can I use an item from ThemeKeeper Market in my own item preview without purchasing a license?
Does the Regular License allow me to use an item from ThemeKeeper Market in my item preview?
Do I need to pay to use my own items within the applicable license terms?
Can I add special requirements to the license terms for my file?
I’m an exclusive author. Someone has approached me to buy my item on different license terms. Can I do this?
Can I purchase an item to use as a small element within a larger project that I plan to sell as stock or a template? For example, could I purchase a button graphic for a theme I plan to sell?
Can I allow another author to use my item within their stock item?


Answers: General Questions

What does royalty free mean?

Royalty free means you just need to pay for rights to use the item once per end product. You don’t need to pay additional or ongoing fees for each person who sees or uses it.

Example: If you license a brochure template and create a printed brochure given out for free, you don’t need to pay extra for each copy of the brochure you make. If you use a 3d model in a game under an Extended License, you don’t need to pay extra each time the game is sold.

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What do you mean by item and end product?

The item is what you purchase from ThemeKeeper Market. The end product is what you build with that item.

Example: The item is a business card template; the end product is the finalized business card. The item is a button graphic; the end product is an app using the button graphic in the app’s interface.

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What are some examples of permitted end products?

  • You can buy a web template, add your text and images, and use it as your website.
  • You can buy an HTML site template, convert it to WordPress, and use it as your website (but not as a stock template for sale).
  • You can buy a flyer template, modify the text, print a flyer, and hand it out.
  • You can buy a game starter kit, compile it, and put the game on an app store.
  • You can buy a music track and use it in your radio or TV ad.
  • You can buy a sound effect and put it in your game.
  • You can buy an After Effects template, include your own footage, and use it for a show.
  • You can buy a photo to use in a blog post.
  • You can buy a t-shirt template, get it printed on shirts, sell the shirts.
  • You can buy a Photoshop brush, paint a digital painting using the brush, and sell the painting.
  • You can buy a JavaScript gallery, input your own images, and display the gallery on your site.
  • You can buy a 3d model, rig it, animate it, and include it in your game or movie.

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Am I allowed to modify the item that I purchased?

Yes. You can customize our items to fit the needs of your end product.

Example: You could change the colors, text, and layout of a flyer template or convert an HTML template into a WordPress theme for a single client.

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What does non-exclusive mean?

Non-exclusive means that you are not the only person with access to the item. Others will also be licensing and using the same item.

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I’m not sure if my use is covered. What should I do?

Contact us through Support and we’ll do our best to help you out.

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Answers: Regular Extended Licenses

What are the main differences between the Regular License and the Extended License?

In simple terms, the main difference is that under the Regular License, your end product (incorporating the item you’ve licensed) is distributed for free, whereas under the Extended License your end product may be sold. Of course, if it was all that simple, we’d have a one sentence license, so please do read the licenses and the rest of these FAQs for more details!

If you’re a freelancer, you are allowed to create an end product for a client using the Regular License and charge them for your services – see the FAQ “I’m a freelancer/agency. Can I use the item for an end product I’m doing for a client?” for more information.

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Is the Regular License the same thing as an editorial license?

No, our Regular License is for a free end product (whether or not the item is used in the end product in an editorial way). And our Extended License is for an end product that’s sold (whether or not the item is used in the end product in an editorial way). If you want to use an item in an editorial way in your end product, choose the Regular License if your end product is distributed for free, and choose the Extended License if your end product is sold to the end customer.

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Which license do I need for an end product that is only accessible to paying users?

If the end users need to pay to see the end product, you need an Extended License. There can be more than one end user as long as there is only one end product.

Example: A website that requires money before you can access the content

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I am planning to use the item in a product that I will sell. Which license do I need?

If the item is part of a product for sale, you need the Extended License.

Example: A game or t-shirt for sale

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Which license do I need for an end product that is freely accessible or freely distributed to users?

As long as the end users can freely access the end product, the Regular License is fine. There can be more than one end-user (the person who uses the end product, such as the end consumer) as long as there is only one, unique end product.

Example: A flyer that you freely give out or a YouTube video that’s free to view

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I am a commercial entity or run a business. Do I always need an Extended License?

No, just using the item in a commercial setting doesn’t necessarily mean you need an Extended License. You need an Extended License if the end product is sold to end users. If the end product is free, even if you are a commercial enterprise, you only need a Regular License.

Example: Even though a web store is commercial, as long as users can access the site itself without having to pay, a Regular License is sufficient.

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Do I need an Extended License to use an item in the packaging for a physical end product that I’m selling? What about for advertising for an end product that I’m selling?

No, the Regular License is fine. You only need the Extended License if the item is actually part of the product itself.

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Which license do I need for an end product that is free, but has parts you need to pay to access?

If the item is used within the free part, the Regular License if fine. If the item is used only in a part that requires payment to access, you need the Extended License.

Example: If you were using a 3d model of a sword for a game and you could only get the sword by buying it, you’d need the Extended License. If it was the starting weapon that even non-paying users could use, all you’d need is the Regular License.

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Which license do I need to use an item in a commercial?

You only need a Regular License where the end product is an advertisement, as the audience does not have to pay to view it. It doesn’t matter if the advertisement is for things that are being sold.

Please note that our Music Licenses approach broadcast advertisements a bit differently. For more information see the AudioJungle section of the FAQ.

Example: An After Effects template used to produce a TV commercial would only need the Regular License

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Which license do I need to use an item in a film or broadcast TV (excluding ads)?

If the end product is a broadcast TV show or a movie, you need the Extended License.

Please note that our Music Licenses approach film and broadcast TV a bit differently. For more information see the AudioJungle section of the FAQ.

Example: Even using an After Effects template on a TV show on a free-to-air channel requires an Extended License, because the end product is the show and that is being sold to the network.

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Can I re-distribute an item? What about under an Extended License?

No. You can’t license items and then make them available to others ‘as-is’ (that is, as a stand-alone item or as stock), regardless of which license you purchase.

Example: You can’t buy a business card template and distribute it as a template, source files and all.

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Can I purchase an Extended License for an item and use it within another item I plan to sell as stock?

Please see the Author Licensing FAQs for more info.

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Can I use a template to create my printed end product and, without any further customizations, sell the product?

Yes. Some templates are designed to create a printed product and require little or no modification before use in the printed product. You will need an Extended License to sell the end product. Keep in mind that you should not sell the template itself.

Example: You purchase a greeting card template and get it printed on cards that you sell.

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If I purchase an Extended License, do I get a multi-use, multi-domain, multi-client or developer license?

No. The Extended License is still limited to a single end product, but you can re-sell that product. The few exceptions are images from PhotoDune, and Tools (which allow multiple use and have their own license). Additionally our SFX and Video Media Licenses offer a multi-use option. See “Permitted Multi-Use” FAQ section for more details.

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Does the Extended License allow me to create an app or service that generates customized versions of the file for users? Or can I sell multiple customizations of an item under an Extended License?

No. The Extended License only allows for a single end product. By allowing your users to download their own customized versions, you’re allowing the item to be used in multiple end products. You could purchase a single license for each user that picks that template.

Example: You can’t use a flyer template within an online flyer generator that allows users to include their information and download a customized flyer

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Do you have a developer license?

No. At this time we don’t have a developer or multi-client license for themes and code items.

Example: You cannot buy a WordPress theme once and use it for more than one client

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Answers: What is a single application?

What is a single application?

A single application means one unique end product (which can be copied and made available to end users of that product). The end product depends on the nature of the item – for an item like a logo template, the end product is the final, unique logo, which can be used in unlimited ways. The next few FAQs explain some situations where we consider allowed variations or a series of related uses to be a single application.

Most of our licenses are single application, however see the “Permitted Multi-Use” FAQ section for a few specific exceptions. Where multi-use is an available option, the single application FAQs here do not apply.

Example: A website theme can only be customized to create one customized website. If you want to create a second website from the same theme, you should purchase another license.

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Do I need a separate license each time I use an item in a series?

No. You only need to purchase the item once per series.

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What constitutes a series (eg TV series, webisodes, or a magazine with monthly editions)?

To be considered a series, all things in the series (eg episode, edition) must be connected, and be released within 1 year of the first installment. There is also a maximum of 52 episodes or editions within the series.

Example: A 12 episode TV series that starts in December and ends in July would only require a single license. A YouTube series that releases an episode every week (52 total) would only need to purchase a license once every year. A magazine that releases an edition every other month would need to purchase a license once every year.

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What are allowed variations of a single application?

In addition to a series, allowed variations of an end product that are still considered a single application include:

  • Translations – the same end product simply translated into a different language (e.g. alternate text or alternate voiceover)
  • Cut-downs – a shortened version of an end product where no new content has been added (e.g. a 15 second “teaser” version of a film trailer)
  • Tag changes – minor revisions to text or content (e.g. changing “Coming Soon” to “Now Showing”)

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I am doing an ad campaign with several variations on the same ad. Do I need a new license for each ad variation?

You should purchase 1 license for each substantially different ad.

Example: If you have 3 identical ads with just minor text changes, just one license is fine. If you use a single template to create ads for 3 different products/services, you should purchase 3 separate licenses.

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Can I use a tool (brush, font etc) to create different end products?

Yes. Anything considered a tool uses the Tools License and can be used, by one person, an unlimited number of times on an unlimited number of end products. For more information see the FAQ “What does the Tools License allow me to do?

Example: You could purchase a Photoshop action and apply it to every photo you ever take.

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My end product will be distributed via multiple mediums. Do I need one license for each medium?

No. As long as it’s all the same end product, you can distribute it via different mediums without having to purchase new licenses.

Example: With a single license, you could play your commercial online and on TV.

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Are item “packs/bundles” still limited to a single end product?

Each item within the “pack/bundle” (multiple existing marketplace items grouped together and sold as a new unique item) essentially gets its own license. Meaning each item can be used on a maximum of one end product.

Example: If you purchase a pack of 10 music items, you could use each song to create a different video

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Answers: What is not a single application?

Can I use the item in different end products? What about if I buy an Extended License?

No. Items purchased from ThemeKeeper Market are limited to a single end product. The few exceptions are images from PhotoDune, and Tools (which allow multiple use and have their own license). Additionally our SFX and Video Media Licenses offer a multi-use option, see the “Permitted multi-use” section below for more details.

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Answers: Permitted multi-use

Can I use a PhotoDune item in different end products?

Yes. You can use a PhotoDune item in different end products. Our PhotoDune License is a multi-use license. But it’s not a multi-client license, so if you are a freelancer, you’ll need one license per client. See the PhotoDune FAQs for more information.

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What does the Tools License allow me to do?

For a tool, such as a font or Photoshop brush, you are allowed to install the tool on up to 2 computers and use it yourself. You can then create many different end products using the tool. The tool itself is not to be re-distributed. For full details see the Tools License.

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Does the Extended License allow multiple use of the item?

No. Please see the FAQ “If I purchase an Extended License, do I get a multi-use, multi-domain, multi-client or developer license?” for more info.

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What if there is a Multi-Use option available in the purchase box?

Certain items offer both a single use as well as a multi-use license to choose from. Where available, purchasing the multi-use option allows multiple use of the item. The multi-use option is currently only available for our SFX License and Video Media License. Please see those specific license terms for more details.

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Am I allowed to use an item in an “on demand”, “made to order” or “build it yourself” product or service (e.g. online video or animation rendering services, “create your own” slideshow apps, e-card generators)?

No, not even with a multi-use license. You can only use an item in this way if you purchase a separate single-use license for each final customized product that is created by a customer.

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Answers: Company usage

Can multiple people within my company have access to the item?

Yes. If you purchased a single-use license, access should only be given to people working on the single end product incorporating that item.

Example: You could give all of your designers and developers access to the same website template so they can all work on your website

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Can I store the item on an intranet so everyone has access?

No, items must be stored in a location where only those who need them have access. If you purchased a single-use license, once the item has been used in a single end product, the only place you should store it is in the archive files for that end product.

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I’m a business and want to talk to you about a new way to license or use items from ThemeKeeper Market. Whom should I contact

Contact us through Support and we’ll put you in touch with the right people.

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Answers: Advanced questions

Your license has changed. Which version of the license applies to the item I purchased?

The one that applied when you purchased the item. See your license certificate or ask us for details.

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I’m a freelancer/agency. Can I use the item for an end product I’m doing for a client?

Yes. You’re essentially buying the file on your client’s behalf. Whether a regular or Extended License is needed will depend on your client’s use of the end product. With both the regular and Extended License you are allowed to charge your client for creating the End Product. Once you transfer the end product to the client (eg giving them source files for the item), be sure to link your client to our licenses and delete the item itself from your computer.

Example: If you create a website for a client using a WordPress theme, you could give him the theme as long as you deleted it and linked to our license

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Is my license transferable?

Generally, your license is not transferable. There are a few exceptions:

  1. If you are a freelancer / agency using the item for a single end product for one client. The license would in effect be transferred to the client.
  2. If you sell the single instance of an end product, such as a website installation. The license would in effect be transferred to the new owner.
  3. If you are using the item as part of an on-demand “create-your-own” service where you purchase a separate license on behalf of the customer for each individual
    end product they make. Each license would in effect be transferred to the customer.
  4. If you are a 3rd party purchasing a license to use as a prize / giveaway (see this help article
    for more information on external promotions). The license would in effect be transferred to the recipient of the giveaway.

In all of these cases, be sure to point the client / customer / recipient to the license terms and delete the item from your own systems.

Example: You use a theme to create your website. Later, you sell that website to someone else. You are allowed to do this, but you then must delete the theme from your systems.

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Can I license an item and then use components from it, instead of using the entire item?

Yes, to some extent. You can modify an item and so you’re allowed to delete components from it that you don’t want (still only using the item in one end product). But you are not allowed to take just one single component from an item and use it on a stand-alone basis.

Example: You can delete unwanted components (like button graphics) from a website theme. You may not take a photo from a flyer template and use it on its own. You may not pull a music track out of an After Effects template and use it on its own. You may not pull out and use a plugin/extension included with a specific theme item and use it on its own or with another website/theme.

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Can I use an item as an element of my logo or branding?

Only items from the logo category on GraphicRiver are intended to be used as logos. Other items can’t be used in logos or branding. None of our items, not even logos, can be trademarked.

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Are warranties offered on the items?

Yes, the authors (sellers) warrant their items. See the ThemeKeeper Market Terms for details.

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Do I need to protect the items within my end product from being re-used?

You should not permit end users of the end product to extract an item from the end product. You should do this by technological means if feasible, or by other means, like in the user terms for your end product.

Example: When you upload your website template, be sure to not also upload the ZIP with all the source files.

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Do I have to credit the author of the item in my end product?

No, it’s not mandatory to give the author credit. But we do encourage that if your end product has credits as part of its design (such as a film or TV show), please credit the author and ThemeKeeper Market. Also, as the author retains ownership of the item, you shouldn’t claim copyright in the item.

Example: If you used footage in your movie that already has credits, we ask that you include a credit. If you use a button graphic in a website, you don’t have to credit the author of the button graphic.

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The item I licensed was removed from ThemeKeeper Market. What happens to my license?

Your license continues even if an item is removed from ThemeKeeper Market. We highly recommend you download an item as soon as you have licensed it.

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What happens if I need to exceed the limitations of my license in the future? Can I upgrade my license?

For assistance please contact the ThemeKeeper Help Team with the following information:

  • The ThemeKeeper username or email address the account was created with
  • The name(s) of the item(s) in question

This information will enable the Help Team to assist you in the most efficient way possible.

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Answers: Trademark Use Real-World Products

What does ‘This item may not be property released’ mean? Can I still use this item in my project?

‘Not property released’ means that the author of the item you’ve purchased may not be the owner of the intellectual property rights in a real-world product or trademark that appears in the item. If an item contains a real-world product or trademark (or any other real object or building), the original owner of copyright, trademark or other rights in that real-world thing may not have cleared the item. If an item does not contain a real world product, trademark or other real object, then this notice doesn’t apply.

So if you want to use the item for your project, you’ll need to consider how you’ll be using the item. If it’s for a non-editorial purpose you’ll need to get clearance from the original rights owner. That’s because there is no connection between the original rights owner and ThemeKeeper or the author. The original rights owner also does not endorse the item, the author or ThemeKeeper.

For example, the author has created a 3D model of a Mercedes car. The car is a real-world product which the author did not create. Although the author created and owns the 3D model, they don’t own any intellectual property rights in the real car itself, Mercedes does. So it’s OK to use the 3D model for editorial purposes but if you want to use that 3D model for other purposes, you’ll need to contact Mercedes to get permission.

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How can I tell whether I might need further permissions to use an item?

If you’re not sure whether the item contains something that might need further permissions for use, ask the author whether it contains a real-world product or trademark. If you’re not sure whether you need permission for your particular use, you can look at the product owner’s brand use or product use guidelines, or contact the product owner directly. If this is something you’re not able to do, another item containing a generic product or a product of the author’s own creation might suit your needs.

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Does this apply to all items across all the ThemeKeeper Market sites?

No. This only applies to items with real-world products and trademarks in the actual item. This is most likely in product mock-ups (graphics items), product promos (motion graphics project files) and 3D items.

This does not apply to PhotoDune items, which are available for commercial use. This also does not apply to images of products and trademarks used illustratively in item previews, as they’re not included in the item you download.

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What does ‘editorial use’ mean?

Editorial use means using an item only for news or journalistic purposes like in blogs, magazine and newspaper editorial applications.

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Is this item still ‘royalty free’?

Yes. Royalty free means you pay for the item once for each end product, and you don’t need to pay any additional or ongoing fees for each person who sees or uses it. This is separate to whether you need a clearance from the owner of rights in the real world product or trademark within an item.

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Answers: ThemeKeeper

What does ‘100% GPL’ on an item mean?

Sometimes an author will choose to distribute a theme or plugin item on the basis that it’s 100% GPL (GPL stands for “general public license” and is an open source license). If so, this is noted on the item page and license information will be included in the download files. In these cases, the GPL license applies to the whole item instead of the terms of the Regular or Extended License. Different versions of the GPL exist and the relevant version of the GPL will identified. You will need to make sure that you read and abide by the GPL terms. Other items have a split license

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What does the split license mean? What about the GPL for themes and plug-ins?

Please see this KnowledgeBase article on how split licensing works.

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Can I use an email template for all my newsletters or do I need to buy a license for each one?

Just like a series (see the single application FAQs), newsletters must be connected, and be released within 1 year of the first installment. There is also a maximum of 52 newsletters released per license.

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Do I need to buy a new license each time I create a landing page within my site using a landing page template?

As long as it’s all on the same domain, a single license is fine.

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Can I use the logo or branding that’s in a website template?

No. You cannot use the logo or other trademark elements in a website template, as these are retained by the author and are included for demonstration purposes only.

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Can I use a website template or theme in a website hosting service where my customers can customize and create their own websites?

Please contact us through Support and we’ll put you in touch with the right people to discuss options.

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I have a paid service where users can customize their own web pages. I am purchasing an admin template to use this service, which is accessed by my users. Which license do I need?

You need the Extended License, because your users are charged to access your service.

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Answers: Author licensing FAQ

Can I use an ThemeKeeper Market item in my own item preview without purchasing a license?

Yes, if you only use it in your preview on ThemeKeeper Market and you only use the watermarked item. You must link to the original item in your item description. Remember not to include the item in the download.

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Does the Regular License allow me to use an ThemeKeeper Market item in my item preview?

Yes. This is the option to use if you don’t want to include a watermark in your item preview. But remember not to include the item in your own item’s download.

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Do I need to pay to use my own items within the applicable license terms?

No. You can use your own items for free in your freelance work for clients. If you’re exclusive, remember you can’t distribute your own items elsewhere.

Example: You could use your own web template for your client’s website.

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Can I add special requirements to the license terms for my file?

No. The ThemeKeeper Market Licenses apply to all items, for consistency.

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I’m an exclusive author. Someone has approached me to buy my item on different license terms. Can I do this?

No, if you are an exclusive author then please point the buyer back to the corresponding ThemeKeeper Market site to license the item under the usual license terms.

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Can I purchase an item to use as a small element within a larger project that I plan to sell as stock or a template? For example, could I purchase a button graphic for a theme I plan to sell?

Use of items in larger stock projects is not allowed as the default position under the licenses, but there are exceptions.

Exception 1: When you purchase an Extended License and get written permission from the original author to use in your stock item sold on ThemeKeeper Market. Keep a copy of the email giving you permission.

Example: A author has a slider and gives permission by email to a ThemeKeeper author to use the slider, under the Extended License, in a theme.

Exception 2: When an author gives a blanket permission (in the item description) for the item to be used in other stock items sold on ThemeKeeper Market, with the purchase of an Extended License. Keep a record of this permission if you use an item in this way (e.g. save a screenshot).

Example: A author has a slider and states in the item description that any buyer is permitted under the Extended License to use this item in a larger stock item that will be sold on ThemeKeeper Market.

Exception 3: When the smaller element is licensed as 100% GPL, you may use it within a larger project without needing permission from the author.

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Can I allow another author on ThemeKeeper Market to use my item within their stock item?

Yes, with the permission of the original author an item can be used inside a larger stock item or template on ThemeKeeper Market.

If your items are exclusive, you can’t sell or redistribute them elsewhere or on other sites. But you can give another ThemeKeeper Market author permission to use your item in another, larger stock item (of a different scope and nature to your item) that is then sold on ThemeKeeper Market without breaching your exclusivity.

See the above FAQ for more details.

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