Music can be the difference between an amazing video, and an average one. So, picking the right music is very important. In this series we’re calling, Now Playing, we’ll be taking a look at the best, and freshest tracks across a number of genres that are the best options to pair with your next video.

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As a web designer, when I ask clients about their timeline for launching their new website, the usual response is: “As soon as possible.” This makes perfect sense as every business wants to put their best foot forward when it comes to their website. But there are often challenges in taking a website from concept to finished product in short order.

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Crowdfunding campaigns are an ingrained part of internet culture. And with them, videos announcing the launch of a campaign have too become standard. But their widespread use, as well as social media’s fickle nature, has resulted in diminishing returns for videos of this genre a cliche. Soft guitars with reverb playing under inspirational voice overs is the go-to style for crowdfunding videos. Yet there is a world of different styles on offer that may suit your project better and help you cut through to your desired audience.

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