Think of a famous logo. Whether it’s the McDonald’s golden arches, the Nike swoosh or another iconic design, the logo you thought of is almost certainly very simple, yet very effective. With just a few simple lines, shapes, and colours, it conveys a lot of information and generates a wealth of feelings and associations.

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Whether clipped to the top of your resume or handed out at a networking event, the humble business card is an absolutely essential tool for reaching out to potential new clients. Compared to an email, a printed card is visible for longer, acting as a visual cue to the client to get in touch. With this in mind, the design of this tiny piece of paper needs to be spot-on—attention-grabbing, stylish, and instantly clear about what services you offer.

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If you’re on the hunt for a new job or simply trying to build up your network of clients or collaborators, a printed letter is still the best way to catch and hold someone’s attention. Compared to an email, a letter has serious weight—it shows you made the effort to design, print and post it, which speaks volumes about how much respect you have for the recipient.

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