The goal of any video production is to gain and keep the audience’s attention. While color is a great place to start, there are several other really useful tools that can help you catch your viewers’ eyes.
Using color grading is a great way to add a new dimension to your own projects, but it can also be the ticket to paid work for others. The key to success in color grading—both personally and professionally—is to be deeply inquisitive about the process, practice your skills regularly, and promote your services.
Many elements go into elevating a video production from simply watchable to truly memorable. One is continuity of feeling: a consistent look and feel that ties distinct shots together into a cohesive whole.
It’s said that a picture is worth a thousand words—but whicxh words? How easy it is to forget that photos and videos are powerful storytelling tools, but only if you know how to use them. A big part of telling stories with images is to give your videos a unique and distinctive visual “look.”
If you’re of the more technically-minded type of video maker, you may not have considered just how important color is. What do you think of visually when you think of terms like “warm”, “cool”, and “neutral?” Color is one of the strongest ways to set the overall tone in a video—in each frame and in the production as a whole.
In the past few years, the retro “VHS Look” has become quite popular. In this tutorial, we explore how to add a VHS look to our footage in After Effects, without using any third-party plugins.
Color grading is a creative process where you make choices about the color temperature, exposure and saturation of your video clips. Applying these can set the tone for your video production.
Color grading is a crucial part of the post-production process that can really transform the way that your video footage appears. Color grading your footage gives it a certain look and feel that sets the tone for your production or scene.
In this lesson you will learn how to create your own color look-up tables (commonly referred to as LUTs) in Adobe After Effects and Premiere Pro.
White balance is one of the key factors that controls color, but how can you adjust it in your video footage? Adobe Premiere has a ton of built-in tools for color correction, but can be a bit tricky to learn if you’re coming from a photo editing background.
Raw video footage is almost never perfectly color balanced. Transforming your raw footage into the final video, you might be battling white balance and tone settings—settings that control the overall color and look of your video footage in big ways.
In this lesson you’ll learn basic color grading techniques for aerial video and flying camera footage, to make it look perfect.