A website should be designed around the needs of its content. So, the look and layout you might use for a standard brochure-style site won’t necessarily work as well for a site that features lots of news or products. Different types and amounts of content can greatly affect your design strategy.
Getting content from an idea to being published takes time, effort and people. It’s the people part that this article will unpack, with rationale to help get buy-in from stakeholders to invest in assembling a content delivery team at the start of website projects to avoid common pitfalls that come with trying to produce website content.
The art of copywriting is often overlooked in the path to launching a digital experience. Here are some easy and painless ways to improve your copywriting skills as a web designer.
When it comes to a website project, be it a new site, new section of a current site, or redesign of an existing site, there will be various stakeholders involved with their own agendas and priorities for what content is created, published and given prominence.