Launching a new website is an exciting time for your business. It opens up plenty of opportunities to expand your marketing strategy and connect with your ideal audience. As such, it’s only natural that you want to promote your website and use it in your social media profiles. But, linking to an unfinished website can make you look unprofessional. So how do you continue your marketing efforts and start collecting leads while your website is being built?

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You don’t have to build a full website each time you want to run a new campaign or market a product. Instead of recreating the wheel on a new website each time, a landing page is a minimal, single page approach to driving action with the audience. A landing page has a specific, focused action that you’ll ask the visitor to take.

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