There is no SEO without keyword research. Whether it’s for changing a title or writing the copy for your entire website, if keyword research is not on your top priorities, it’s certain that you’ll fail to achieve your goals.

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It’s almost October, and you know what that means? The countdown is on until there’s tinsel everywhere and Mariah Carey’s All I Want for Christmas is on endless repeat. But if you’re a retailer with an online store, the holiday onslaught means something completely different: you’re about to enter the most profitable – and busiest – time of the year.

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A Book Apart publishes ‘brief books for people who make websites’. A Book Apart is a publisher of design-related books, co-founded by designer and entrepreneur Jeffrey Zeldman (the creator of A List Apart). A Book Apart is recognized for their focus on quality, clarity, and brevity. Even if you haven’t read a book from the A Book Apart collection before, you’d probably recognize the design: simple fonts, solid-colored covers, clean designs.

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