When designing user interfaces common sense is really important; make it easy for your users to complete their tasks and achieve their goals, and they will be able to buy your product or service easily. Ignore major usability issues and even if your users were initially interested in what you had to offer, they will soon give up. In today’s world, where it’s not difficult to find an alternative to your product, good usability is not optional, it’s essential. However, just because someone is able to complete a task, it doesn’t mean they will. That’s where emotions come into play.
Here are some helpful tips on how to measure and present usability, and (more importantly) improve your UX process!
There are twomajor benefits of using data driven design. It allows you to:
The usability of a product is contextual and depends on the different roles of users, environments and tasks they need to do. It’s important to measure effectiveness relative to these and to make sure we have quantitative and qualitative data to help us collect information and compare against benchmarks.
In order to fully understand what user experience design is, let me describe what user experience designers do—something that can be done by describing the five core components of UX:
You’ve probably seen the letters “UX” at some point, you may even know that UX stands for “User Experience”–but what does it really mean?