Empathy interviews are the cornerstone of Design Thinking. By entering and understanding another person’s thoughts, feelings, and motivations, we can understand the choices that person makes, we can understand their behavioral traits, and we are able identify their needs. This helps us innovate, and create products or services for that person.
Here are some helpful tips on how to measure and present usability, and (more importantly) improve your UX process!
If you have already selected a research method to use during your UX process, here’s another hurdle to overcome. How do you ask better questions when faced with limited time with your users? And how do we identify and control the sources that may get in the way of us delivering the highest-quality research possible? Let’s have a look.
“Design sprints” and “design thinking” are recognised creative strategies used by designers.
UX research is an important investment throughout any design process. It encompasses gathering and analyzing data in a way to improve usability, using a set of research techniques (interviews, usability
tests, card sorting).
Do you want to create a better user experience for your customers?