Digital experiences have increasing benefited from data collection and analysis from real users. Even user testing is a form of data driven design–data from customers is used to evaluate how successfully a design meets the user’s goals. Data can be incredibly useful for digital experiences, guiding teams toward making better decisions, such as deciding which features to prioritize, which trade-offs to make and driving empathy for how users behave.

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Designers need to solve problems every day, and finding the right solution involves in-depth research and carefully planned testing. It would be great to discover a one-size-fits-all approach or a secret formula that would automatically solve all our interface design issues. We might not have the answer for that yet, but we do know of certain shortcuts we can sometimes take.

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If you work in design, you’ve probably noticed by now the wave of “UX writer” jobs being posted online over the past couple of years. From Google to YouTube, Dropbox, Amazon and PayPal, every big tech company now has a team of UX writers.

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Unless you’ve been living under a rock for the past year or so, it would be hard not to notice the voice UI revolution that has taken place. Sure, we’ve had Siri and Cortana on our phones for years now; but, it’s only with the introduction of Alexa and Google Home that the Voice Assistant has truly taken off. This new way of interacting with technology opens up a whole world of conversation.

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We all know the seven deadly sins right? Pride, sloth, lust, envy, greed, gluttony, and wrath. You’re probably wondering what they have to do with UI-UX design. Well, just like the seven deadly sins, there are a number of deadly errors that plague the world of UI and UX design too. In this article we’ll go through the most common of them, and how to avoid them.

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