Minimalism is defined as being a “style or technique characterized by extreme spareness and simplicity”–-in other words, reducing a set of components to the minimal amount necessary to produce the desired effect. This can mean cutting back on unnecessary elements and only keeping what’s strictly necessary for the functioning of the interface.

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“Personalization” means understanding user needs and interests, and catering to them without them having to ask for it. It learns and adapts to the user behavior. Think of Netflix, where shows are surfaced to give you optimized recommendations, or Google Maps, where pinning your places give you easy access to future used directions.

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Change is a constant in the mobile app universe. To continue building on their skills and producing their top work, UX designers and developers need to keep a close eye on the industry’s latest trends as well as learn to anticipate and make their own predictions. Poor user experience is something that brands are rarely forgiven for, so falling short once can sometimes mean falling off the favorites list for a long time.

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Empathy interviews are the cornerstone of Design Thinking. By entering and understanding another person’s thoughts, feelings, and motivations, we can understand the choices that person makes, we can understand their behavioral traits, and we are able identify their needs. This helps us innovate, and create products or services for that person.

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Designers may have a role in your organization, but are they effective? A mature design culture means that they are empowered and engaged to do their best work–they’ll have confidence their input is valued and respected in the context of their team. Here are a few strategies to help you maximize the power of a healthy design culture.

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With companies gathering vast amounts of user data to make experiences more engaging, attention-seeking, and addictive, how can designers continue to help designproducts without unintended consequences on users’ mental health, social relationships, and time? Here’s some guidance on how to increase your accountability as an ethical UX designer.

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Digital experiences have increasing benefited from data collection and analysis from real users. Even user testing is a form of data driven design–data from customers is used to evaluate how successfully a design meets the user’s goals. Data can be incredibly useful for digital experiences, guiding teams toward making better decisions, such as deciding which features to prioritize, which trade-offs to make and driving empathy for how users behave.

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