As chatbots, conversational interfaces and other voice-activated assistants are becoming more commonplace, the notion of “conversational design” is an emerging space for UX designers.
If you have already selected a research method to use during your UX process, here’s another hurdle to overcome. How do you ask better questions when faced with limited time with your users? And how do we identify and control the sources that may get in the way of us delivering the highest-quality research possible? Let’s have a look.
Surveys are a good way to collect opinions, but rarely a good methodology to understand behaviour. Surveys are useful when you need a numeric answer to a specific, well-researched question from a clearly defined group of people. Don’t use a survey if you require long, detailed answers. Use a qualitative research method instead.
The UX process is a flexible, multi-step approach to tackling a new project and it’s the foundation of a designer’s skillset. Here’s how to apply appropriate design methods to each stage of your UX process.
In UX design, metrics are used to measure how something is performing, and the “Net Promoter Score” (NPS)is recognised as being the gold standard of measuring satisfaction. Satisfaction may be a fairly good indicator for success when assessing your customers, however, there is often little or no connection between satisfaction and loyalty when it comes to services. Often it’s customer effort that is the decisive factor in determining whether a customer’s needs are being adequately met.
While UX research is generally known to be time consuming and resource intensive, here are some quick and effective guerilla research methods to boost your design process with a limited budget.
A task scenario is the number of steps a user has to take to complete a goal. It describes what the user is trying to achieve by giving context with the necessary details to accomplish the goal without being too prescriptive.
It’s an exciting time for the design industry. More and more high quality tools and software are making their way to market and competing with the large industry names like Adobe Creative Cloud.
“Good design is at little design as possible” – Dieter Rams. While the experiences and interfaces we design become more complex, it is crucial to keep in mind the importance of achieving simple products that are understandable and not burdened with non-essentials.
“Design sprints” and “design thinking” are recognised creative strategies used by designers.
Use directional cues in web design to improve your users’ UX. If we had to define the common struggle of all web designers, it would be: is there a way to improve user experience?