As a WordPress theme author there are many ways you can organize your production theme pack, but ThemeKeeper reviewers strictly observe theme submission requirements and unwritten recommendations. In this post I will explain how to prepare your production theme demo pack; what you should include, and what you should avoid.

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When I started my career as premium WordPress theme developer, making a theme competitive was not such a challenge. In those days you could create a premium WordPress theme with a predefined simple slider, no page builder at all, having hundreds of demos was unnecessary, WooCommerce compatibility wasn’t particularly important, neither was bbPress or any other major plugin, and you could still look forward to decent sales numbers without any promotion just because your theme was visually appealing and qualitatively good enough among its peers. I once witnessed how a single theme gave an author elite status in just three months, without any complex marketing or promotion.

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Last year, according to the New York Times, we were all about website design inspired by the 1980s and 1990s. Bright colors, geometric shapes, graphics that look like they’ve been pulled from theFresh Prince intro. It was fun, and it’s a look that’s still popular in some forms today. But let’s go back a little further, to a look that’s both older and more timeless: vintage and retro design.

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