In our previous articles, we’ve discussed the basics of design thinking and immersive empathy. In this post, we’ll dive a little deeper into what we refer to as the “define” stage in that process. Warning: it’s messy! So let’s first remind ourselves where it sits in the Hasso-Plattner Institute of Design’s proposal:

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Modern businesses and technologies have become extremely complex–interacting with them can easily alienate those they are meant to help. People need help making sense of them. Specifically, people need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.

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The focus of website projects is often the end goal of launch day, before quickly moving onto the next project or next priority. But it’s important to look back at the project that’s just finished, take stock, celebrate what went well, discuss what could have been better and learn from the experience so the next project runs even smoother.

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