One of the biggest Motion Design trends of this year is Fast Typography. A great example of which is Apple’s “Don’t Blink” video that dropped in late 2016, following their ‘Big Launch’ event announcing the iPhone 7, AirPods and updates to the Apple Watch, among other things.
What Is Fast Typography? Plus, 12 Terrific Templates That’ll Take Your Video to the Next Level
The look and feel fit Apple’s sleek, minimal style, but also managed to cram a lot of information into two minutes in an engaging, digestible way.
The functionality behind this type of animation and design draws on the learnings of Evelyn Wood, an American educator and businessperson who popularized the term “speed reading”, as well as building the systems that encouraged it.
More and more today, however, software platforms have been offering different approaches to speed reading. You can find quite a few of these platforms and apps, with Spritz and Spreeder being some of the most popular. They usually apply a variation of a method called Rapid Serial Visual Presentation (RSVP). The basic concept is to display your text word by word, or by in small groups of words, one after the other. This way you can speed up the reading process by increasing the average rate of words-per-minute displayed on the screen.
In an era where we’re constantly overwhelmed by the amount of information being thrown at us, the popularity of templates that help deliver messages in fast, visually engaging ways has risen.
Video has thus experienced aggressive growth as an ideal medium to deliver this type of content. Which is why it’s no surprise that the world’s appetite for fast typography templates has grown.
And so today we’ll be taking a look at 12 terrific fast typography templates you can use to display information in your next video.
Stomp – Typographic Intro by Mnemonick
Recommended by shape_aep
If you literally want to recreate Apple’s “Don’t Blink”, then you need Stomp by Mnemonick.
This template makes your words the star of the show and shows you what’s possible using simple typography, and adding a lot of character.
Rhythmic Typography by blinque
Similar to Stomp, in that it’s also clearly inspired by Apple’s “Don’t Blink” commercial, Rhythmic Typography shows what’s possible with some simple black and white typography, and some clever animation.
The way the text can slide from side to side becoming different words each time is genius. Even the way words can light up and fade out, almost like an elevator, shows off the power of indicating concepts rather than showing them.
Rhythmic Opener by levmotion
Recommended by BLAQMATRIX
Rhythmic Opener by Levmotion is fresh and eye catching. The little jolt of movement it adds really makes you look at the words on the screen. And that type of effect is also very in vogue right now.
The template also applies a sort of magnifying tile effect on top of the background image, as the project shakes. Pop a great audio track underneath and marry the jolts up with the accents of the beat, and you’ll see how easy it is to make an engaging video out of nothing more than typography and some still images.
Urban Opener // Dynamic Open by makcinema
Recommended by shape_aep
If you liked that last template, but aren’t trying to literally shake your audience into paying attention, then consider the smooth stylings of Urban Opener // Dynamic Opener by makcinema.
This template incorporates a similar square ripple effect to the last one, but it’s a bit more subtle. In a similar vein, the animation of the typography is more on the smooth side, easing into place a little slower.
Pair it with a chilled out urban beat, and you’ll get your money’s worth.
Dynamic Stomp Typography Open by Vdeesign
Recommended by RedOctopus
Simple and clever, this template plays with size and scale. It’s all about energy with each image drawing the eye by appearing, growing bigger or smaller, and then being replaced by another image in quick succession.
The words appear one by one. Some sit in the middle of the screen, some take up the whole screen. It’s all about variation, keeping you engaged by keeping you on your toes. You can never be too sure where to look.
Fast Typographic Promo by Yourfriend
Recommended by romlam
This next template is very fresh, yet very accessible and I think it achieves this by being very colorful and playful in its animation. Although it’s definitely fast with a real drive to it, it’s not aggressive. In fact, there’s an element of softness to the way things animate. From the less jolty way each word lands on screen, to the way each individual letter eases into position, even the way the images drop down with a soft, blurred effect before touching the base of the frame.
It’s fresh, stylish and fun.
Quick Promo by Qwadro
Recommended by romlam
This template by Qwadro is all about showing you a lot without making it feel that way.
Full of wipes and slides with ease, what really amplifies the smoothness of this template by romlam is that the background moves in sync, but in contrary motion to the text. The effect? It feels like a bigger movement than it is, and draws the eye without anything huge actually going on.
Don’t Wink – Typographic Intro by MbrEffects
Recommended by MbrEffects
Who likes gradients? Don’t Wink – Typographic Intro by MbrEffects puts fresh white text up against beautiful, bright gradients. Sometimes they’re solid, sometimes they’re not. You can have your text in a box, or out of a box. The choice is yours. The animations are simple but pleasant. And this template overall is versatile enough that you can use it for pretty much any video.
Fashion Promo by Fixik
Extremely stylish and slick, Fashion Promo by Fixit is a great choice for (would you believe it) a fashion brand. It feels modern and is best suited that kind of broad, one word at a time style of commercial. It’s fast and slick, but not alienating.
Stomp Box by rgba_design
Recommended by rgba_design
Use the whole canvas I say!
This template makes use of the full width and height of your screen, creating what feels like a fully responsive template. It could just be the images they’ve used in the demo reel, but its has a very slick, sophisticated feel to it. The glassy effect that goes over the images mid-cube transition are one example.
It’s a template that works best when being used to deliver a very concise message. It’s fast paced, restrained and very chic.
Fast Typo Opener by LLMotion
Recommended by rgba_design
This one’s great if you want a visually exciting template. The images and footage you add to this template really play a big part in creating the vibe this demo is selling. But the shapes made in and around the text are also just as effective.
It’s fast, playful and exciting.
Typography Opener by Motion-Bear
Recommended by Nick_Chvalun
If you’re looking for something polished with a capital ‘P’, then this next one’s for you.
Relying on a mix of restraint, high color contrast, and text that literally feels like it’s dancing, Typography Opener by Motion-Bear feels ultra modern, ultra professional, and incredibly chic.
It’s something I could see a brand like Uber or Microsoft using. Or see on the TV screens at Apple’s Genius Bar and not blink. #dontblink
And that’s our list of twelve terrific fast typography templates that you can buy right now on VideoHive!
Thanks to the ThemeKeeper Community for helping us put this list together. You can check out the rest of their suggestions for great fast typography templates on the ThemeKeeper Forums.