At ThemeKeeper, we see a lot of fonts. While we’e working on web designs, or reviewing the typeface library of almost 1,000 fonts on ThemeKeeper Elements, we start to notice a few trends.
Top trends in typography for 2017
Here’s a few lists of our favorite must-download fonts to add to your collection:
- 26 elegant script and handwritten fonts
- 37 classic serif fonts
- Using Handwritten Typography in Web Design
- Designers pick their favorite handwritten fonts for 2017
Based on what we’ve seen so far this year, here’s our picks for the best trends and styles for font design:
1. Almost-but-not-quite Helvetica
In 2007, the documentary Helvetica detailed the history of Helvetica in design. It’s a classic, never-fail font – or is it boring and overused?
2. Make it big – and then make it bigger
Not only does big text size increase accessibility in designs, but it’s also bold and eye-catching. When in doubt, just try scaling up a few sizes. (Image: Monrad Sans)
3. Geometric designs and bright colors
Geometric, playful design has dominated many aspects of design this year, including fashion, interior design – and typography. It’s a fun, almost primary-school vibe that adds a retro element to any design. (Image: Median layer).
4. Hand-drawn everything
If you’re looking for the top trend right now, we suggest going the hand-drawn route. “It makes my works look natural – it’s as if I make the writing by my hand, instead of some computer font,” writes one of our designers. And it’s not just for fashion bloggers – from watercolor details to graffiti-style designs, the hand-drawn look is one we’re seeing all around the web.
5. So many serifs
Want to be seen as trustworthy and reliable? According to a study done a few years ago, the answer might be to use a serif font. The category of ‘decorative serifs’ keep this look from being too traditional. (Pictured: Kingston).
Much like the brutalist-inspired style of using contrasting colors and nontraditional color palettes, using two web fonts that wouldn’t traditionally wouldn’t be paired together is a good way to get the attention of your audience – like Burtons, a ‘delightful font duo’ of script and serif (above). Try combinations like serif + sans serif, handwritten + monotype, or condensed + expanded, or bold + thin. There are no rules.