Top trends in typography for 2017

At ThemeKeeper, we see a lot of fonts. While we’e working on web designs, or reviewing the typeface library of almost 1,000 fonts on ThemeKeeper Elements, we start to notice a few trends.

Top trends in typography for 2017

Top trends in typography for 2017

Here’s a few lists of our favorite must-download fonts to add to your collection:

Based on what we’ve seen so far this year, here’s our picks for the best trends and styles for font design: 

Top trends in typography for 2017

1. Almost-but-not-quite Helvetica

In 2007, the documentary Helvetica detailed the history of Helvetica in design. It’s a classic, never-fail font – or is it boring and overused?

This year, we’re seeing simple, Helvetica-inspired styles with a twist, like Lorano (pictured above) and Pine Font.

Top trends in typography for 2017

2. Make it big – and then make it bigger

Not only does big text size increase accessibility in designs, but it’s also bold and eye-catching. When in doubt, just try scaling up a few sizes. (Image: Monrad Sans)

Top trends in typography for 2017

3. Geometric designs and bright colors

Geometric, playful design has dominated many aspects of design this year, including fashion, interior design – and typography. It’s a fun, almost primary-school vibe that adds a retro element to any design. (Image: Median layer).

Top trends in typography for 2017

4. Hand-drawn everything

If you’re looking for the top trend right now, we suggest going the hand-drawn route. “It makes my works look natural – it’s as if I make the writing by my hand, instead of some computer font,” writes one of our designers. And it’s not just for fashion bloggers – from watercolor details to graffiti-style designs, the hand-drawn look is one we’re seeing all around the web.

Top trends in typography for 2017

5. So many serifs

Want to be seen as trustworthy and reliable? According to a study done a few years ago, the answer might be to use a serif font. The category of ‘decorative serifs’ keep this look from being too traditional. (Pictured: Kingston).

Top trends in typography for 2017

6. Mismatched

Much like the brutalist-inspired style of using contrasting colors and nontraditional color palettes, using two web fonts that wouldn’t traditionally wouldn’t be paired together is a good way to get the attention of your audience – like Burtons, a ‘delightful font duo’ of script and serif (above). Try combinations like serif + sans serif, handwritten + monotype, or condensed + expanded, or bold + thin. There are no rules.

What other trends in typography are you seeing this year?