The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple. It’s a shade that Pantone calls complex, contemplative, provocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.
‘Ultra Violet’ Design Inspiration for the 2018 Pantone Color of the Year
Whether it’s just a color, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At ThemeKeeper, we’ve seen a plethora of purple designs on our marketplaces, and on ThemeKeeper Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.
The color psychology of Ultra Violet
A study done in 2003 by Color Assignment showed that while 23% of women like purple, men don’t seem to like purple at all – but that perception seemed to have changed in recent years. Purple is a color strongly associated with courage, royalty, and spirituality. Similar to last year’s color, Greenery, it’s a shade that’s fresh and bright.